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The Sustainability Spotlight is a chance for us to appreciate companies who are working to better the environment and minimize their carbon footprint. As humans on this earth, it is our ethical responsibility to maintain and better our planet for the sake of ourselves and future generations.

Watches have always made me feel more important. I do not typically wear watches as I am one of the many millions of Americans who carry a smartphone around with them all day, every day. When I wear a watch now, its more of a statement piece. Watches now mean professionalism and sophistication.

You can imagine my excitement when I learned of a company with the goal to do right by the planet.

JORD was founded in 2013 by a group who wanted to make a difference. Their purpose was to create sustainable wood watches for people who don’t just have somewhere to be, but who have somewhere to go. From the very beginning, JORD’s mission was to help the environment. Even the word “JORD” (pronounced “yode”) comes from the Norse word meaning “earth.”

Sustainability is a huge focus at JORD. Most of the wood they use for their gorgeous wood watches and humidor boxes comes from furniture remnants. These wood pieces are normally thrown away into landfills that are already overflowing. However, JORD is able to take these small pieces to create the cases and individual links found on their wood watches. Pretty amazing, right?!

Bamboo and Maple are the two most common woods used in JORD watches. Both are completely sustainable types of wood. Bamboo grows quickly, requires zero fertilizer, and regenerates from its own roots. Maple also grows very quickly, which makes both of these materials great options if you’re looking to be more sustainable!

As far as the rest of the wood materials used in their watches, a lot of it comes from damaged trees or trees brought down by natural weather events.

But that is not all JORD and their wood watches do to help the environment.

This company is heavily focused on people as well. Environmental safeguards are policies and essential tools to help prevent harm to people and the environment during production processes. What this basically means, is companies take precautions during the creation of their products to make sure the environment is safe and people are safe from harmful chemicals.

JORD treats all of its wood watches with natural substances instead of hazardous chemicals. The watches are conditioned with natural tung oil, and that is it! This is tremendously better for the environment and the wonderful people that are making these beautiful watches!

Recently, I was gifted a beautiful JORD watch that I am obsessed with! I got the Arcadia in silver and white turquoise. It comes with both an interchangeable leather and metal mesh band. Not only is the quality on point, whenever I wear this piece I can’t help but be reminded of the good this company is doing for the environment and the world.

Any JORD watch purchase from their website comes with a free engraving! I was so excited to hear about this option. I chose to have some very special words engraved on the back of my watch. My grandmother passed away last year. In the last card she gave me she wrote “You are loved very much.” Shortly after, she got sick and passed away. I’m glad I got those words engraved on my beautiful watch. It’ll be a constant reminder of my grandmother in a subtle but special way.

Want a JORD watch of your own? I’m hosting a giveaway right now for a $100 JORD gift card! Click this link, and follow the instructions to enter. Even if you don’t win the gift card, you’ll get a coupon code for 10% off any purchase!

About Author

My name is Morgan Rundquist and I am the creator of the lifestyle blog, Unapologetically Morgs. I’m a 90s baby born, raised, and still living in beautiful Wilmington, North Carolina with my husband Kaleb, and our fur-children Teddy, Tater Tot, and Taco. Wine, writing, television shows, and animals (specifically, cats) take up most of the space in my brain. And of course, traveling. I will never pretend I am some accomplished, professional traveler (not yet at least) but I am extremely passionate about visiting and experiencing other places. Even as a child I looked forward to long car rides because that meant we were visiting someplace new. As an adult, I am fortunate to be able to travel often and share these experiences on my platform!

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